“At SCOTCH PORTER we believe everyone should dare to care, and we’re committed to changing the perception of grooming. It’s not just about helping men to look and feel better. It’s about helping men to think differently. It’s ok for us to feel beautiful, to cry and to take care of ourselves and others. With this campaign, we take the lead on reshaping and reimagining the stereotypical portrayal of masculinity to be one that is characterized as more caring and compassionate.”
Founder Calvin Quallis
Premium men’s grooming brand, Scotch Porter, is a champion for wellness and self-care, sharing the stories of men, who are leading the charge, changing the mindset and face of status-quo masculinity, in their ‘Dare to Care’ initiative.
Notable participants include:
• Akbar Cook | Principal, Westside High School
• Datwon Thomas | Editor-In-Chief, VIBE
• Carl Banks | 2x Super Bowl Champion & Founder of GIII Sports
• Emil Wilbekin | Founder, Native Son
• Grafh | Hip Hop Artist
• Travis Simons | Pastor & Life Coach
• Iquan Worthington | Founder, The Artoholiks
In addition to these featured icons, SCOTCH PORTER consumers will have the opportunity to express their own thoughts on the ‘Dare to Care’ mission via video submissions at ScotchPorter.com/DaretoCare. Consistent with previous Scotch Porter campaigns, the ‘Dare to Care’ campaign will be inaugurated with a multi-city digital billboard reveal and across multiple platforms featuring campaign talent and their loyal base of consumers.
